TV and radio monitoring: how to capture mentions on broadcasters in real time, before the portal publishes.
A negative mention on the Jornal Nacional reaches 20 million people in minutes. A comment on local radio can reverberate across the market before the end of business. TV and radio are the channels with the highest instantaneous reach in Brazil, and the least covered by conventional monitoring services.
What is TV and radio monitoring
TV and radio monitoring is the systematic monitoring of transmissions from television and radio broadcasters (open, subscription, AM and FM) with the goal of capturing, transcribing and recording mentions in the transmitted content.
It is technically more complex than digital monitoring because content is in audio and video, often without public record afterward. Preview News monitors 2,500 TVs and Radios with automatic transcription via Speech-to-Text.
Why TV and radio remain critical for reputation management
- ✓Massive and immediate reach: Jornal Nacional has average audience of 20–25 million viewers per broadcast
- ✓Editorial credibility: TV reports have editorial weight that social media posts do not have
- ✓Agenda setting: TV and radio still set what will be discussed on social media
- ✓Regional coverage: regional broadcasters play a critical role in crises that begin in local markets
How TV and radio monitoring works in practice
Speech-to-Text technology (STT): audio is captured live and processed by speech recognition systems, trained for Brazilian Portuguese and journalistic vocabulary.
Keyword and entity monitoring: the generated text is scanned by the same filters as digital sources.
Real-time alert: delivered via WhatsApp, Telegram or email, with transcribed excerpt, broadcaster, time and clip link.
Human curation for critical mentions: analysts review high-impact mentions and activate response protocol when necessary.
- ✓2,500 TVs and Radios monitored
- ✓National open broadcasters: Globo, SBT, Record, Band, RedeTV
- ✓Subscription channels: GloboNews, CNN Brasil, Band News, CQN
- ✓National and regional AM and FM radios: Jovem Pan, CBN, Bandeirantes
- ✓Regional coverage in major capitals and metropolitan areas
When TV and radio monitoring is decisive
- ✓Reputation crisis in high-audience outlet: alert in less than 2 minutes allows activating spokesperson before the rest of the press
- ✓Press conference or executive interview: ensures seeing what was actually broadcast and how it was edited
- ✓Product launch or campaign: complete coverage report across newscasts, morning shows and radios
- ✓Competitor monitoring: announcements and crises captured in the same flow
- ✓Regional coverage: only way to know what is said outside the Rio-São Paulo axis
Why Preview News for TV and radio monitoring
- ✓2,500 TVs and Radios monitored: the largest broadcaster coverage in Brazil in a single service
- ✓Real-time transcription via Speech-to-Text
- ✓Alerts in less than 2 minutes
- ✓Integration with digital monitoring in the same dashboard
- ✓Regional coverage in major capitals
- ✓Human curation for high-impact mentions
- ✓18 years of operation since 2008
Frequently asked questions
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