Media data your board understands. Decisions you can justify.
Share of Voice, advertising valuation, and sentiment analysis natively integrated to Microsoft Power BI. Communications metrics that speak business language. Not agency language.
See your communications data integrated with Power BI live.
Built for those who decide under pressure
- ✓BI Analysts who need to integrate media data into corporate data ecosystem
- ✓Marketing Heads justifying communications investments to the board
- ✓Finance Directors demanding measurable ROI from communications actions
- ✓C-Level consuming executive dashboards, not PDF reports
The problem it solves
Communications data lives in silos. Clipping reports arrive in PDF. Share of Voice is calculated manually in spreadsheets. Media valuation uses methodology no one outside the department understands. Result: communications cannot prove its value to the business.
Preview News eliminates the silo: media data integrated directly to your Power BI, updating in real time, with metrics your CFO and CEO understand without translation.
How it works
Native Microsoft Power BI integration
No manual exports, no spreadsheet imports. Monitoring data automatically updates your dashboards in the same environment where your team already works with business data.
Real-time Share of Voice
Percentage of your brand mentions vs. competitors calculated continuously. See market movements before losing position.
AVE — Advertising Value Equivalency (Column inches and airtime)
Advertising equivalency of each mention: in dollars, per vehicle, per channel, and per period. The argument that transforms communications into a bottom-line item.
Favorability Index
Every publication classified as positive, neutral, or negative, consolidating a favorability index by period, vehicle, or campaign — the quantitative reading complementing qualitative sentiment analysis.
Qualitative Sentiment Analysis
Not just positive/negative. Our model identifies sarcasm, irony, and editorial nuances that simple automated analysis misses, preventing ironic praise from being counted as positive.
850 reports delivered in 2025
Strategic reports with human analysis, not just data exports. Each report arrives with context, recommendations, and historical comparison.
Numbers behind the delivery
- ✓Native Microsoft Power BI integration
- ✓Share of Voice calculated in real time
- ✓AVE (Column inches and Airtime) with advertising equivalency in dollars
- ✓Favorability index (positive, neutral, negative) per publication
- ✓Qualitative Sentiment with sarcasm and irony detection
- ✓850 analytical and strategic reports delivered in 2025
- ✓Benchmarking vs. up to 10 competitors simultaneously
Who else uses this service
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See your communications data integrated with Power BI live.