Most agencies amplify without knowing what the market is saying. We don't.
Preview News crosses real media monitoring data with paid media strategy, segmenting campaigns based on what sentiment analysis and Share of Voice indicate as priority. Media investment with measurable return, not guesswork.
We present a free analysis of your current share of voice before the demonstration.
Built for those who decide under pressure
- ✓Marketing Heads who need to prove paid media ROI to the board
- ✓Communications Managers who want to align paid campaigns with brand narrative timing
- ✓Communications agencies wanting to differentiate their service with data intelligence
- ✓Companies already investing in paid media but not integrating clipping data into strategy
The problem it solves
Paid media campaigns are often planned based on feeling, calendar, or generic market benchmarks. What is your audience saying now? What share of voice are competitors gaining this week? What is the prevailing sentiment about your brand today?
Without these answers, paid media is blind investment. Preview News is the only company with both: real-time media monitoring data and the ability to translate that data into amplification strategy.
How it works
Planning guided by clipping data
Before defining creative, audience, or budget, we analyze what media monitoring indicates: what is current sentiment about your brand? Which channels is your audience most active on? Where are competitors losing share of voice that you can capture?
Advanced segmentation guided by sentiment
We cross sentiment analysis data with platform segmentation criteria (interest, behavior, geolocation, demographics) to reach the right audience with the right message at the right time.
Timing based on narrative
We amplify when the narrative window is favorable. Not by fixed calendar. When monitoring indicates positive sentiment peak or share of voice opportunity, we activate. When it indicates risk, we pause.
Continuous optimization with real data
Adjustments based not just on platform metrics (CTR, CPM) but cross-referenced with what media monitoring indicates in real time. A campaign performing well in clicks but coinciding with negative brand coverage is a campaign needing review.
Integrated dashboard: organic + paid
Paid media and organic mention performance on one panel, so total communications impact is consolidated, not fragmented across tools.
Supported platforms
Numbers behind the delivery
- ✓Strategy guided by real clipping data. Not generic benchmarks.
- ✓Advanced segmentation by interest, behavior, geo, and profile
- ✓Integrated organic + paid monitoring on single dashboard
- ✓Campaign timing based on real-time sentiment and Share of Voice
- ✓Performance reports: reach, impressions, engagement, and conversions
- ✓18 years of media monitoring data guiding every amplification decision
What only Preview News delivers
No paid media agency has what Preview News has: 18 years of media monitoring data to guide where, when, and to whom to amplify. The result is campaign with context. Not campaign in the dark.
Who else uses this service
Learn amplification strategy
We present a free analysis of your current share of voice before the demonstration.