Detect the crisis before it becomes a headline.
Crises don't appear from nowhere. They have signals. Preview News identifies narrative escalation patterns before viral spread and activates your team with context and response recommendations, not just the article link.
Demonstration with simulation of a real crisis scenario for your sector.
Built for those who decide under pressure
- ✓Communications Directors responsible for corporate reputation
- ✓Crisis Managers who need reaction time before escalation
- ✓CEOs and executives with high media exposure
- ✓Companies in regulated sectors with high reputational sensitivity
- ✓Communications agencies managing crises for multiple clients
The problem it solves
The crisis cycle has accelerated. What once took days to escalate now happens in hours, sometimes minutes. A video, a denunciation, an influencer post: the narrative forms before any clipping report is sent.
Traditional tools monitor after the crisis begins. Preview News detects before. When crisis involves history, it retrieves up to 5 years of publications (subject to prior feasibility consultation) to understand how the narrative formed.
How it works
Predictive Alerts with Machine Learning
Our behavioral model analyzes mention patterns and detects narrative escalation signals before viral spread: growth rate, engagement, and source diversification are cross-referenced to trigger alerts before the problem spirals.
Risk Score 0-100
Each situation receives a real-time updated risk score. Score above 70 triggers immediate notification. Score above 90 activates crisis protocol.
Direct notifications on WhatsApp and Telegram
Alert arrives on the channel your team already uses, with analytical context, identified sources, and next-step recommendations. Not just the link.
Retroactive Clipping up to 5 years (subject to prior feasibility consultation)
When crisis involves history (a prior incident, recurring narrative, competitor resurrecting old coverage), we retrieve up to 5 years of publications to map how the narrative formed and build a response with historical evidence.
Response recommendations integrated into the alert
Every critical notification includes context analysis and next-step suggestions, prepared by Preview News' specialized analyst team.
Response workflow
- 1.Signal detected (behavioral ML)
- 2.Risk score calculated (0-100)
- 3.Notification on team WhatsApp (< 2 min)
- 4.Dashboard updated with real-time analysis
- 5.Recommendation: what to do now?
- 6.Monitoring: did it escalate or get contained?
Numbers behind the delivery
- ✓Predictive alerts with behavioral machine learning
- ✓0-100 risk score updated in real time
- ✓Retroactive Clipping up to 5 years (subject to prior feasibility consultation) of history
- ✓WhatsApp and Telegram notifications in less than 2 minutes
- ✓Actionable recommendations in the alert itself
- ✓18 years of corporate reputation management experience
Activate crisis alerts
Demonstration with simulation of a real crisis scenario for your sector.